PUBLICATION WEEK - PW in your Mail Box
Open Monday - Thursday, 11am-3pm
NEXT DEADLINE: 3pm Wed, May 22
for the following Monday edition.

Current Edition:
May 13, 2024

 Local: 250-353-2602
Toll Free: 1-800-663-4619

info@pennywiseads.com
#209 312 Fourth St, Kaslo

Pennywise Community Shopper

PUBLICATION WEEK - PW in your Mail Box
Open Monday-Thursday, 11am-3pm
NEXT DEADLINE: 3pm Wed, May 22
for the following Monday edition.

 Local: 250-353-2602
Toll Free: 1-800-663-4619
info@pennywiseads.com
#209  312 4th St, Kaslo

History

Patty (Wenger) Axenroth came to Kaslo in the mid-seventies from California. She loved Kaslo and needed to find a way to support herself here. She says “my Dad came up to visit me and we brainstormed things I could do. My dad had two ideas HE really liked. #1 was to start a penny saver – everyone likes classifieds. #2 the other was to rent a storefront downtown and make pies in the window. These pies he said would sell like hotcakes.

“Well I was not a pie maker and definitely did not want to do it in the window on Main Street. So my dad showed me how to do a paste-up and the ins and outs of rubber cement. Then he returned to California.

“My saving grace was I couldn’t see why this wouldn’t work! For the first edition, I went to the Village to get a free ad about it being the Year of the Woman. I went to Jones Boys Boats and Terry Jones took an ad. I see by my records that I grossed $79.00. I was hooked!”

The Pennywise began in 1975, with early versions written using a manual typewriter and freehand pen and ink illustrations and prose. Patty later purchased a Compugraphic typesetter.

In 1983, expecting her first baby, Patty decided it was time to separate home from work, and moved the Pennywise to the 1896 Building on Front Street. In 1988 Pennywise acquired its first Apple computer and George McCuaig came in once a week to teach us how to use it. Within a few years, when we were ready to switch entirely to the Macs, we couldn’t even give the Compugraphic away.

By 1991, the paper was thriving and the 1896 Building was becoming much too small, so Pennywise moved to the corner of 4th Street and A Avenue. We were sure we would never fill up this space, but we have. We are now in the Kemball Building.

 

Contact Us

Local: 250-353-2602
Toll free: 1-800-663-4619

Email: info@pennywiseads.com

#209 312 Fourth St,
Kemball Memorial Centre
Kaslo​ BC, Canada
V0G 1M0

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